Your website should be maintained regularly. Think of your website as the storefront of your business that is open 24/7/365. When customers land on your home page, you want them to stay and look around. The longer they stay, the higher the chance you’ll be able to convert them into customers. Updating your website should
2018 has come to a close! To celebrate we’re reminiscing about the many projects we worked on here at Kyle Loranger Design. We’re wrapping up the year by taking a peek at what the past 12 months of logo design looked like. What were the logo design trends in 2018? In 2018, Kyle Loranger Design tapped
Can customers figure out how to contact you on your website? Take a look at your website on your phone and desktop computer. Can people easily find how to contact your business when they are browsing through your website? Or do they have to scroll and scroll to see it buried at the bottom of
Companies with long names can have great looking logos too! In the last few years there has been a shift toward minimalism in design, but when you are a company with a long name, the minimalist style is not always possible! Logo design for companies with long names can be challenging, yes, but not necessarily
“60% of consumers conduct their research on a search engine first before going into a business.” -retailingtoday.com Are you thinking more about what you can do to ramp up sales leads for your business? Does it frustrate you when you find that you’re not appearing on the first page of Google when people are searching for
Do you know where you rank on Google? Like…exactly where? It may be lower than you think! Where you appear in search rankings has a huge effect on the click-throughs and traffic you get. #1 gets a ton of traffic, with the number of clicks rapidly dropping off by the time you get to #5.
We know how it goes…your website has been up and running for a while and business (and life) has been keeping you super busy. Looking back, designing your website was a time-consuming project and when it finally got launched it probably felt like a huge relief! Often, for many of our clients, time goes by and
As usual, in the world of graphic design, trends are changing at lightning speed. It’s early in the year, but we’re already seeing some cool design trends that look like they’re here to stay…for a little while anyway. Here are some of our favourite graphic design trends for 2018 so far. Gradients Gradients, or color transitions,
There’s an old saying that a cheap man (or woman!) has to pay for everything twice. This is especially true in the world of website design. That’s because choosing the wrong website design company the first time around can setback your business in a number of different ways. Whether it’s choosing a DIY website template
I’ve worked in the graphic and website design industry for over two-decades (yes, I’ve witnessed the dark ages of web design) and it’s not surprising to see the tremendous amount of innovation in the tools we use to create today. Thankfully, technology has made it much easier to design a great looking and highly functional website that
So you want to get a logo designed for your business…this can be a very exciting but intimidating task! We find that many clients who come through our door have never worked with a graphic designer before, so we’ve compiled this list of common logo design questions. 1. What do my fees pay for? It
Remember the last time you did a Google search…? Maybe you were looking for a great restaurant for lunch. You might have started by typing ‘restaurants’ but quickly realized the search results were way too general. You tried again with ‘restaurants downtown edmonton’ but there were still too many choices. Now you’re really hungry and craving pasta. ‘Pasta restaurants downtown edmonton’. Bingo… 3 main choices come
Introduction to SEO, For the Small Business Owner SEO is a complex thing to do well. There is no getting around it. The point of Search Engine Optimization is to get your site ranking highly in search results with terms your potential customers use to find your goods and services. Why does a search engine rank one page
It’s amazing how much a business is perceived by its logo. Here is proof for you. We have worked with hundreds of logo clients and we often do an exercise with them when we first start a project. We show them a range other logos we’ve gathered up from their industry and then we see
As a small business, we know how it goes. You go through the process to set up your website, the site is launched, and then… you move on to other things. The next thing you know a few years go by and then someone points out your site is looking out of date. Here are 4 easy things
Its not everyday we get to see a logo of ours launch with such big fanfare! But there we were on October 30th, at the Royal Alex Hospital watching our logo be revealed in front board members, fundraisers and media. The Eye Institute of Alberta is launching a three million dollar campaign to raise funds for
After four years in our building, we’ve been forced to move by a redevelopment of our building and the Glenora Bed and Breakfast next door. A new 20 story rental tower will start construction this summer. The good news for KLD is that we are staying in the area, moving directly across the street into
You need a small web project built and you’re wondering what’s the best way to go about doing it. There are so many options! You could hire a company like us to do it, or you could do it yourself at a place like Squarespace or Wix. Building it yourself in WordPress is a good
Your marketing starts with naming your company. A great name is one that starts to describe what you do, is unique, memorable, and usually fairly short. The importance of getting the name right increases with the larger the audience you are reaching. A niche industrial startup offering a unique product in demand can get away with