Kyle Loranger Design Edmonton is Your Event Branding Partner
Here at Kyle Loranger Design, we’ve developed custom event logos and graphics for businesses hosting conferences, trade shows, seminars, festivals and fundraisers in Edmonton, Calgary, Alberta and Western Canada. We ensure our clients harness the power of communicating their brands through the visual elements of their events. We understand the importance of consistent onsite branding!
What is event branding?
Event branding is a unique look and feel for your event. It is separate from your organization’s brand. Elements from your event branding should definitely be cohesive with your business brand, but the event graphics should have a look of their own. Event branding starts with designing a custom event logo or wordmark and then carries through to all of the other visual elements.
What do I need for my event graphics?
Events, no matter the size, require many graphic design elements. Here is a checklist of design materials that your event will likely need.
- Custom event logo
- Print ads
- Digital ads and graphics
- Social media artwork
- Event app
Tips for Creating a Custom Event Logo
Understand your target audience.
Before we begin designing your custom event logo, we sit down with you to understand who your audience is. We want to make sure we design a logo that is relevant to who you want to reach.
Understand your event theme and content.
It is important to have a theme in mind before designing your event logo and graphics. For example, if your event content and theme focuses on the future of technology, the event logo needs to convey this visually.
Include the date and location in your logo.
It will help with marketing your event if you include the year or date and location alongside the logo, creating a sense of urgency.
Keep it simple.
Events usually occur on an annual basis, or can even be a one-time occurrence. We recommend keeping your custom logo simple enough that it can be easily incorporated into the many graphical elements you will be using throughout your event marketing materials.
Have fun with it!
Events are usually designed to be fun and inspiring for attendees, and your logo should reflect this. If your logo doesn’t look exciting or inspiring, people will be less compelled to attend.
Are you ready to start your custom event logo and graphics?
Kyle Loranger Design has over 23 years of experience working with corporations and businesses as their event graphic design partners. Contact us today to talk about your design needs for your upcoming event.