Think of your website as the storefront of your business that is open 24/7/365. When customers land on your home page, you want them to stay and look around. The longer they stay, the higher the chance you’ll be able to convert them into customers.
Updating your website should not feel like a scary, time-consuming task. Many people hesitate to make changes, waiting until it needs a full overhaul. It doesn’t have to be that way! Here are three easy things you can do right now to update your site.
1. SCHEDULE A WEBSITE TUNE-UP
Like a car, your website needs regular tune-ups. Often, clients ignore maintaining their sites and before long it’s out of date. It’s much easier to update a website that is one-year-old than when it’s four-years-old. Website security is constantly changing and content management systems such as the one we use, WordPress, are continually improving with updates. It’s essential to maintain the behind the scenes things that you can’t necessarily see on your website but will keep it running like a well-oiled machine.
Schedule website maintenance today! We’ll go through your website and let you know what needs tuning up!
2. CHECK YOUR WEBSITE SPEED.
Nearly 50% of all web users expect a website to load in 2 seconds or less – and 40% will abandon a page if it takes more than 3 seconds. It’s time to check how quickly your website pages are loading in computer and mobile web browsers. Every extra second of delay could have a significant impact on your ability to engage your website visitors and encourage them to stay and browse on your site. Google considers speed when ranking sites. What this means is that if your site is slow, the less likely you’ll be listed high in search engine results. That’s not good at all.
How do you test the speed of your website?
It’s easy! Just visit Pingdom website speed test and enter your website URL. According to Google, the best load times for websites are 3 seconds or less. If your site is taking longer, contact us today and we can look at ways to speed it up for you.
3. ADD MORE CALL-TO-ACTION AND CONTACT INFO.
Gone are the days when you could simply place your contact info in a separate ‘Contact Us’ page. It needs to be placed throughout your website, making it easy for users to reach out to you immediately. Yes, having a contact us page is still important, but it should also be placed very clearly on the home page AND every page on your site. Better yet, have it appear in different formats – a button that takes people to your contact page, a form that goes directly to your email and text with friendly and precise call-to-action words and phrases such a ‘Call us today’ or ‘Visit our Calgary location.’
The footer area is also a great area to place contact info as people naturally go there to look for it, and it will seamlessly appear on all pages of your site. It’s also important to place a ‘Contact Us’ button or text above the fold (or at the top of your site) that links automatically to your contact page.
Use lots of call-to-action words to motivate users to contact you. Here are some ideas:
- Let’s talk about your project!
- Get a quote!
- Talk to one of our specialists now!
- Book an appointment online.
- Visit one of our locations today.
- Get directions to our office.
- Get your 30% off code now.
- Sign up today.
- Get your free gift!
Kyle Loranger Design Edmonton has 25 years of experience in web design. The internet and online world is constantly evolving, and website designers need to stay one step ahead of industry trends. Our team of web designers at Kyle Loranger Design Edmonton will make sure your business website is looking good, easy to use for your customers and getting found online.