Companies with long names can have great looking logos
In the last few years there has been a shift toward minimalism in design, but when you are a company with a long name, the minimalist style is not always possible.
Logo design for companies with long names can be challenging, yes, but not necessarily impossible. We’ve had many clients come to Kyle Loranger Design with business names that are lengthy whether it’s one long word, or many words and elements that must be included in the logo.
Sure, there is always the worry that the final logo will end up looking cluttered or too busy. But with some care and attention, it’s definitely possible to create a great looking logo even if your company has a long name.
How to design logos for companies with long names?
To solve the problem we start with proper font choices. Nothing too ornate or busy is essential. Then we make sure to use colour breaks and line breaks in the layout of the words. Spacing is key. We create and place graphics and symbols that help the eye flow with the words. Finally, we make sure all of the elements tie together in a layout that looks clean and professional. There is definitely an art AND strategy to designing great looking logos for companies with long names.
