SEO tips to help your business get found online.
Are you thinking about what you can do to ramp up sales leads for your business? Does it frustrate you when you find that you’re not appearing on the first page of Google?
Your website should be bringing you a steady drip-drip-drip of new inquiries! How do you do this? Make an investment in doing some keyword research, then tweak your website to make sure those key search terms are in there. If you are not sure how people are searching online for your services, our team at Kyle Loranger Design can give you some great SEO insights on your website.
“60% of consumers conduct their research on a search engine first
Here are three quick SEO tips that you should be applying on your website to help you get found.
1. Use hyper-specific location keywords.
While it’s great that you are a CrossFit gym in Edmonton, it’s even better to use some more location-specific keywords throughout your website such as CrossFit gym downtown Edmonton or CrossFit gym near MacEwan University.
2. Use product-specific keywords.
Using general terms throughout your site is fine, but also be sure to incorporate particular features and benefits of your products and/or services. For example, if you sell ‘protein powder’, you should also include brand names or specific features such as ‘gluten-free protein powder’ or ‘plant-based protein powder.’
3. Include plain English questions that customers actually ask.
Many people search with full phrases or questions such as ‘Where to go in Calgary with kids’ or ‘Best dance studios in Red Deer.’ Use common phrases and questions regarding your service or products on your website.
Implementing some basic SEO best practices such as these will help your website get found.
If you need some help with doing some keyword research, we can do that for you! It’s not a ton of work and it’s affordable. If your website isn’t generating new leads, let’s change that.