Our 4D Logo / Identity / Brand Development Process
From our extensive experience working with all kinds of firms, we have found our 4D devlopment process to generate the most reliable results.
1. Discovery
We will meet with you to find out the story of your organization, how your products are made / services are delivered and your goals for the near and long term. We will research your competitors and the industry sector as a whole.
2. Diagnosis and Recommendations
In meetings with your key staff, we will discuss what values and stories are the most important to convey to your customers. Then we will help you prioritize those stories, and choose which should be developed into logo concepts.
3. Design
A good logo can tell one story. We will design visual concepts for each of the key stories we’ve identified together, and then revise the concepts until we arrive at the final logo that will represent your company.
4. Delivery
Once the logo is chosen, we can start on the applications, including packaging, stationery, website and identity guide.